Instagram Promotions is a feature that allows you to convert regular Instagram posts, stories or highlights into sponsored ones for a fee. Such posts typically look similar to organic feed posts or stories, but can be identified by the “Sponsored” tag that appears below the Instagram handle.
Instagram promotion is a specific type of Instagram marketing, which implies converting regular Instagram posts and Stories into paid ones. These publications have higher outreach and engagement and work great for boosting your brand awareness and visibility.
Instagram promotion option allows you to convert regular posts, Stories, Highlights, or Stories Archives into sponsored ones. This change brings a handful of benefits, such as the opportunity to reach a broader audience, make your content more visible, and add clickable calls to action (CTA).
That is why you should distinguish two types of paid content:
